Art direction and design for the launch of the Juicy Couture Beauty website.
By modifying an existing template we were able to quickly launch the site. Taking advantage of the modular components we were able to develop assets for each fragrance and beauty pillar providing the marketing and e-commerce team the tools needed to merchandise and refresh the store as needed.
Utilizing limited campaign assets a series of trigger and promotional emails were developed.
Additional assets were created for social content.
