Believe Holiday Campaign
Visual marketing and merchandising for Believe, Macy's Holiday Campaign. Campaign components included custom fiber optic light fixtures, carpeting, illuminated ornaments and the iconic "Believe Meter", inspired by the Herald Square flagship's art deco architectural details. An oversized sparkling Believe sign was incorporated into the store facade. The main floor featured a mailbox to Santa, promoting Macy's charitable collaboration as well as their animated film, Yes, Virginia!