Saks OFF 5TH NYC Flagship Store

Creative direction and design for Saks Fifth Avenue OFF 5TH's, first New York City store. Environmental graphics and directional signs were designed to help customers easily navigate the two story space. A sparse color palette of black and white with a few accents of pink stay true to the brand identity and provide a neutral space, making the product hero.  Ample space was dedicated to featuring seasonal campaign imagery.