CLIENT
Diane vonFurstenberg
PROJECT
DVF Home Collection
Concept and design for Diane vonFurstenberg's foray into the world of home products. The project included the development of everything from packaging & marketing to the in-store presentation and customer experience.
A local marketing campaign was launched leading up to the collection's debut at the NYC Bloomingdales flagship store.
Launch collection lookbook, featuring bedding and tabletop accessories.
Invitation to the collection debut at the Bloomingdales NYC flagship store.
Print advertising the launch of the collection.
Limited edition duvets were merchandised on hangers paying homage to Diane's Ready-to-Wear collection.
Packaging for limited edition duvets in Diane vonFurstenberg's signature patterns.
Packaging was clean and unobtrusive to allow Diane's signature patterns and colors to be hero.
The packaging system was based off of a square unit with each component's proportions derived of that unit. The modular system allows for easy merchandising at the store level so that displays could be updated and filled as inventory levels flexed.
Custom QR code for the launch of home on the DVF website.